It can be overwhelming to be introspective on your own business. Yet it can be the most powerful way to grow and make necessary change.

To help you when evaluating a business’ online presence I have developed the five factors that can be measured and fixed.

1. People

Does your site show me who I am dealing with?

Staff & team photos are important to present a more personal side of your establishment.

• Show something a little less formal to humanise your business.
• Show yourself and any staff to highlight your personalities and give potential clients a feel for what you’re like.

2. Place

Is your location clearly listed and shown in the important directories? 

Your location needs a verified listing in Google and other directories. Your Name, Address & Phone need to be consistent across the web.


3. Product or Service

Is what you offer obvious to a new customer?

Is your product or service clearly shown. Photos & videos help customers quickly understand the type of work you do.


4. Reviews

What have previous clients said about your business?

Reviews offer social proof for your business. They should be fresh and across various sites. Reviews are a ranking factor for Google.


5. Social

Do you have fresh & engaging content across your social media channels?

Social media offers you multiple platforms to communicate with customers in an engaging and shareable way.


At GT Digital Media, we help you look after the five things that matter the most online.