It can be overwhelming to be introspective on your own business. Yet it can be the most powerful way to grow and make necessary change.

To help you when evaluating a business’ online presence I have developed the five factors that can be measured and fixed.

1. People

Does your site show me who I am dealing with?

Staff & team photos are important to present a more personal side of your establishment.

Tips:
• Show something a little less formal to humanise your business.
• Show yourself and any staff to highlight your personalities and give potential clients a feel for what you’re like.

2. Place

Is your location clearly listed and shown in the important directories? 

Your location needs a verified listing in Google and other directories. Your Name, Address & Phone need to be consistent across the web.

Tips:

3. Product or Service

Is what you offer obvious to a new customer?

Is your product or service clearly shown. Photos & videos help customers quickly understand the type of work you do.

Tips:

4. Reviews

What have previous clients said about your business?

Reviews offer social proof for your business. They should be fresh and across various sites. Reviews are a ranking factor for Google.

Tips:

5. Social

Do you have fresh & engaging content across your social media channels?

Social media offers you multiple platforms to communicate with customers in an engaging and shareable way.

Tips:

At GT Digital Media, we help you look after the five things that matter the most online.