In a world of short attention spans and increasing options, advertising is undergoing a sea change. More and more, ads are becoming content that people choose to watch. We can help you develop content strategies that will resonate with 21st-century consumers.
Online video presents opportunities that television simply doesn’t. YouTube, Facebook, Instagram, Snapchat, Meerkat, Periscope and more is patronised by a hyper-engaged, highly-connected younger audience who craves the two-way communication that social media offers. And unlike TV, social media lives everywhere because it’s accessible on hundreds of millions of mobile devices globally.
Technology is growing more personal
Online content helps people express emotion and connect with each other around shared passions. Users want to interact through sharing, commenting and joining a conversation. Your business can leverage these passions and conversations to forge deeper bonds with consumers.
It’s all about the user
Users are now in control. We call them users because they expect businesses to inform, entertain and provide utility to them and they expect this when, where and how they want it. Your business needs to use online video to be there for consumers 24 hours a day, 7 days a week.